Avvo Launches Legal Services

Last week, Avvo launched “Avvo Legal Services” – a suite of fixed-price legal services, fulfilled by local attorneys. It’s the boldest effort yet to address the “access to justice” gap between do-it-yourself and full-scope, custom legal services.

You can read more about the launch, and how we’ve navigated through the ethics rules governing attorneys, on the lawyernomics blog. Fundamentally, it comes down to a recognition that the Rules of Professional Conduct are rules protecting consumers and clients, and we’ve built Avvo Legal Services with that purpose front and center.

And if you REALLY want to get into the nitty-gritty on this, check out my white paper: Avvo Legal Services and the RPC.