Jordan Jams on Jewel

Back in the day, kids would have posters in their rooms of Michael Jordan, the photo taken through the transparent backboard, a tongue-lolling Jordan poised to deliver a monster jam over whatever hapless opponent happened to be in the way.

MJ is long-retired, but he’s still “postering” opponents – just in a different kind of court.

Jordan v Jewel

On the occasion of  Jordan’s induction into the NBA Hall of Fame, Jewel Foods (a Chicagoland grocery chain) ran a congratulatory ad in a special edition of Sports Illustrated.  Jordan  took offense, and sued for $5M alleging publicity rights violations.   While Jewel prevailed at the District Court level,  the 7th Circuit reversed, finding the ad to be commercial speech.  The opinion has a nice discussion of how the commercial speech doctrine works in edge cases like this.

When I read the case, I thought perhaps the court had gotten it wrong.  After all, not all advertising is commercial speech.  It’s got to have an economic motive, promote a specific product and be in an advertising format.  And this was just a nice ad congratulating a local legend, right?

But then I saw the ad itself.  Check, check, and check.  Although Jordan’s suit does seem awfully mean-spirited and petty, it’s not hard to see why the 7th Circuit found it be “image advertising” subject to the commercial speech doctrine.

Jordan v.  Jewel Food Stores (7th Cir. 2014)

Sorrell and the Advance of Big Data

I spent last Friday at the Reinvent Law conference in NYC (where I did a talk on price transparency and legal services) and then flew to Miami Saturday morning for the inaugural meeting of the Digital Communications Committee of the ABA Forum on Communications Law.

(Yes, that’s a mouthful of a committee name.)

There were many, many interesting discussions at both, but the two conferences were quite different from one another.  As you’d expect, going from a chilly New York conference filled with law students and legal technologists to a sunny Miami venue populated with communications lawyers.

However, one topic brought up at both was the applicability of the first amendment to pure information.  In both cases, reference was made to the recent case of Sorrell v. IMS Health, which is relevant both to attorney advertising regulation and commercial use of information in general.

There was some concern among the media lawyers I met with in Miami that, despite Sorrell, the FTC will attempt to treat as unfair trade practices the collection and use of aggregated and de-identified consumer information.  And in New York, Michigan State law prof Renee Knake observed the long history of bars extending speech regulation beyond the legitimate-but-limited goals of protecting consumers and enhancing professional expertise – and the danger that bar regulators will seek to stymie uses of data by lawyers to better serve clients.

The use cases for big data and consumer targeting and tracking are exploding, as are privacy concerns.  But while I’m sympathetic to legitimate privacy concerns and the need for consumer choice, I’m very leery of regulatory overreach around uses of this data. As we’ve long seen with the Bars, the regulators aren’t known for their exercise of restraint.  I suspect we will see more and more first amendment litigation on this topic in the next few years.

Think Before You Tweet

An appellate court attorney in Kansas was admonished after sending out a series of tweets regarding an highly-publicized matter being heard in the court.  She was also fired.

It’s a good reminder to think twice (or three times . . .) before hitting the “tweet” button. But it’s also a reminder that bar disciplinary authorities don’t always pay much attention to first amendment issues when imposing discipline.  

The tweet that caused the most consternation was one that read “I predict he will be disbarred for a period of not less than 7 years.”   Given that the tweeter was a court employee, it’s not a stretch to see this tweet as a violation of Kansas RPC 8.4(e), which prohibits stating or implying the ability to improperly influence a government official.  

Likewise,  it’s easy to see why the authorities imposed discipline under Kansas RPC 8.4(d), which proscribes behavior interfering with the administration of justice.  After all, the tweet, when brought to light, caused no small amount of motion practice and general kurfuffle in the proceedings.

But in a bit of piling on, the Kansas authorities also found that the tweet violated Kansas RPC 8.4(c), which prohibits dishonesty, fraud or misrepresentation.  The grounds for so doing was that the author of the tweet had no “legal or factual basis for making such a prediction.”  

It would be nice if all opinions – particularly those expressed by lawyers – were so solidly grounded.  But that aspiration is a far cry from a regulation requiring that those expressing opinions must have a sound basis in law or fact in order to avoid discipline. Even attorneys have a first amendment right to go off half-cocked.

Ethics and Rude Blog Commenting?

In several Socially Awkward resource pages, I’ve highlighted problems that can come from anonymous commenting that involves deception or is related to pending matters an attorney is involved with.  But what if the commenting is merely rude, mean-spirited, or sexist?

Could Above The Law even exist if rude comments raised ethical concerns for lawyers?

FLP photo

Apparently one lawyer thinks they should. University of Denver lawprof Nancy Leong has asked Illinois bar regulators to investigate the ethical propriety of comments on her blog posts that she believes were made by an Illinois attorney  under the pseudonym “Dybbuk.” 1

The comments don’t involve pending matters or self-interested fabrication.  The examples I’ve seen run to juvenile  humor, sexism and slams on law professors.  They may reveal an unhealthy interest in Professor Leong, latent rascism, sexism, or both.  Or perhaps “Dybbuk” has discovered a soft target that reacts in a way he(?) finds gratifying.

But again – would this merit an ethical violation, assuming Dybbuk is a lawyer?

Jim Grogan, Chief Counsel of the Illinion ARDC (and one of the most pragmatic, reasonable bar regulators you’ll find), hones right in on the First Amendment issue:

When does personal life stop and the ethics code applies?

Indeed.  And it doesn’t stop short of what “Dybbuk” has written here.  While some might argue that considerations of civility should come into play, it’s important to recognize that there’s no free-floating requirement that attorneys be civil.  While a lack of civility could raise ethics issues in an ongoing matter (e.g., under ABA Model Rule 8.4(d) as being prejudicial to the administration of justice), that’s a far cry from anonymous blog commenting.

And that anonymity is an important factor.  A lack of civility is a problem within an adversarial proceeding because the advocates are known, are representing clients, and may create real-world problems for their clients through a lack of civility.

But anonymous commenting on a blog?  That’s a well-known milieu for trollish behavior, and – absent threats, defamation, or the like – is a risk to nothing but the sensibilities of the blog post’s author.

This isn’t an endorsement of “Dybbuk’s” sophomoric comments, but rather the right of the commenter to make them without fear of government involvement.

And as with so many matters involving speech, it’s a problem best handled via the “more speech” remedy.  The First Amendment should prevent Dybbuk from government consequences to his license, but it doesn’t shield him from professional or social consequences.  Professor Leong is sure enough she’s found her man to ask for the bar to take action.  The better – and more speech-affirming – option would be to simply expose him publicly.  Of course, taking such a course would presume that Professor Leong is a strong defender of First Amendment rights.

Update: Carolyn Elefant – a practicing attorney and long-time blogger – has just posted a great perspective on this.

Notes:

  1. A Yiddish word for a parasitical evil spirit, which should be a clue to the tone of “Dybbuk’s” comments.

Text Messages and the TCPA

Once again – I don’t like text messaging as a marketing tool.  I think it’s sleazy and ineffective.  But as I pointed out before, Ohio – in issuing an ethics opinion saying solicitation by text is OK – was simply following Supreme Court precedent that written solicitation cannot be prohibited.

A number of commenters on Twitter have pointed out that the TCPA – the Telecommunications Consumer Protection Act – restricts text solicitation, suggesting that the Ohio attorney regulators could do the same.  But the TCPA doesn’t prohibit text solicitations. It is a content- and speaker-neutral regulation, and its application to text messages is limited to texts made using autodialers.  It doesn’t restrict a particular class of speaker, or even a particular type of message.  It simply prohibits a spammy method of distributing messages far and wide.

The sort of regulation that would prohibit a class of speakers (attorneys) from using a medium to communicate a certain type of message (a solicitation) – is entirely different.  It’s not a neutral “time, place and manner” regulation like the TCPA.  It would be a content-based restriction that would foreclose the avenue entirely, and thus would be presumptively invalid.

Now, the state could overcome that presumptive invalidity, and it would do so under the intermediate scrutiny standard applicable to commercial speech regulation.

But that brings me back to my original point: Ohio surely considered that.  And what they found was that an outright prohibition of a form of written solicitation doesn’t fly under the First Amendment. 1

Could there be something different about text messages?  More problematic than other forms of written communication?  Maybe, but I don’t see it.  And given how fast technology changes, and how people communicate (the TCPA itself being woefully long in the tooth), it’s best that Bars show restraint when considering the outright prohibition of forms of speech.

Notes:

  1. As the Supreme Court has ruled, twice, in In re Primus and Shapero v. Kentucky Bar.

Text Messaging Solicitation

Over at Real Lawyers Have Blogs, Kevin O’Keefe rails against the use of text messages by Ohio personal injury lawyers for solicitation of accident victims.  A few observations:

  1. Kevin’s right that use of text messages is tasteless and intrusive.  And on a purely pragmatic level, it’s probably ineffective in most cases for the firms that use it, given the relatively non-commercial conventions of SMS usage.
  2. However, this doesn’t mean that solicitation by text message should be outlawed by the Bar.  It’s long been established that the state can’t regulate advertising based on taste or the “dignity of the profession.”  Bans on specific forms of solicitation have only been found constitutional when they involved the coercive presence of a trained advocate, in circumstances calling for a yes/no answer on the question of representation.  That’s not the case with SMS; it’s a simple matter to just hit “delete” and think no more about it.
  3. Ohio requires that a disclaimer accompany all solicitations sent to accident victims within 30 days of an accident:

THE SUPREME COURT OF OHIO, WHICH GOVERNS THE CONDUCT OF LAWYERS IN THE STATE OF OHIO, NEITHER PROMOTES NOR PROHIBITS THE DIRECT SOLICITATION OF PERSONAL INJURY VICTIMS. THE COURT DOES REQUIRE THAT, IF SUCH A SOLICITATION IS MADE, IT MUST INCLUDE THE ABOVE DISCLOSURE. 1

The Bar requires that this disclaimer be included within the body of text messages, even if it requires several messages to do so.  This interpretation wouldn’t (or at least, shouldn’t) survive a constitutional challenge, as it pretty much eliminates the ability to use text messages to communicate with accident victims.  The Bar has the burden to show that its mandatory disclaimer is necessary and minimally restrictive; they’re unlikely to be able to do so here, given the lack of flexibility.

Solicitation by text message is unseemly and distasteful,  but taste can’t be regulated by the bar without offending the first amendment rights of lawyers to speak and consumers to have timely access to the information they need.  Prohibition of speech is a blunt instrument.  And while it’s easy to imagine scenarios where a text message would be unwelcome, it’s equally easy to imagine situations where consumers would be well-served by having timely information about their rights, even if these cases are few and far between.  Ultimately, consumers are better served by relying on market and first amendment forces to discipline advertising tactics such as these.

Update 12/24/13Scott Greenfield has tried to take me to task on this one, but he’s missing the point – or letting his distaste for lawyer marketing blind him.

I think that – absent unusual circumstances – solicitation by text is going to be sleazy.  And ineffective.  It’s just that, under existing law, the bar can’t prohibit it. 2

Look at the Primus case.  Look at the Shapero case.  Two Supreme Court cases on bar rules prohibiting forms of written solicitation.  Two cases applying the intermediate scrutiny standard of review for commercial speech.  And two decisions overturning such restrictions, noting the fundamental difference between written and in-person solicitation.

Do you think text messaging is “in person” or “real time?”  You’d need to, in order to make the argument that Ohio could have arrived at any decision other than the one it did.  Or you’d need to believe that Primus and Shapero need to be revisited.

(@Popehat also raises the specter of the TCPA.  While the TCPA limits the ability to use robodialers to send these texts, it doesn’t apply to manually-placed calls or texts.)

 

Notes:

  1. Ohio Rules of Professional Conduct 7.3(e).
  2. Which is a good thing – see my point about speech prohibitions being blunt instruments.

A Socially Awkward Launch

Befitting the name, I’m launching “Socially Awkward” somewhat quietly, with an eye to getting feedback first from a number of folks who I can count on to tell me what’s missing, what I got wrong, etc. And I really would like to get this input.  Leave a comment or send me an email.  This site has its origins in my efforts to organize my notes, so the more complete I can make the info, the more developed I can make the points, the better. Besides identifying obvious errors or gaps in my thinking, what other material would benefit attorneys interested in the intersection between bar regulation of speech and the first amendment?

  • I haven’t included many district or circuit court cases on attorney advertising – what are the notable exclusions?
  • Are there commercial speech cases involving other industries that are applicable (particularly if they involve non-advertising expression)?
  • Are there historical antecedents or other considerations to help explain the peculiar reach of attorney advertising regulation?

Thanks again for reading.  I look forward to adding to the materials here, and to engaging with others interested in free speech issues – even for attorneys.

Social Media + The Law of Legal Marketing